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What Wix is actually for
A business that needs a good-looking website with a shop attached, run by the owner, with no developer and no ERP. Wix does that well, cheaply, and without ever sending you a bug report. If that is your situation, stop reading — nobody should sell you a Shopware project.
The three walls you will hit
Customer-specific pricing: not possible in any real sense. ERP integration: only what their API allows, which is not much. Behaviour changes: you get the settings they give you and nothing else. These are not bugs — they are the deliberate design of a product for a different customer.
The migration you can see coming
Every year we migrate a company off a website builder because it grew. The data export is limited, the URLs change, the rankings wobble, and the content has to be rebuilt. Starting on Wix is fine — just know that success has a cost and plan the exit before it is urgent.
The honest rule
Under 100 products, one price for everyone, no ERP, no team: a builder is the right call and Shopware would be an expensive mistake. Any B2B requirement at all — a login that changes prices, a customer number, an approval — and you have left builder territory for good.
| Criterion | Shopware 6 | Wix / Square Online |
|---|---|---|
| Needs a developer | Yes | No |
| Customer-specific prices | Yes | No |
| ERP integration | Any | Very limited |
| Monthly cost | Hosting + licence | Low subscription |
| Data export on exit | Complete | Partial |
- Under 100 products with one price: use a builder, not Shopware.
- Any login-dependent price ends the builder conversation.
- Plan the exit before growth makes it urgent.
We do this for a living — Shopware, Node.js, React, ERP integration and automation for B2B.
Talk to an engineer