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// Shopware · Design

A shop that looks like your brand

Custom Shopware themes and storefront design — branded, responsive and built to convert, not just to look good.

// What you get

What custom design delivers

Brand-true design

A storefront that reflects your brand — colours, type, tone and imagery.

Responsive layouts

Pixel-perfect on desktop, tablet and mobile, where most buyers are.

Conversion-focused

Layouts and flows designed to guide visitors to the checkout.

Shopping Experiences

Custom CMS blocks and elements for flexible landing and category pages.

Theme system

Built on the Shopware theme/SCSS system so it stays clean and updatable.

Speed-optimised

Lightweight markup and assets so the design loads fast and ranks well.

// Why it matters

Design that sells, not just decorates

A beautiful shop that's slow or confusing still loses sales. Codewerk Solutions designs and builds custom Shopware themes that are on-brand, responsive and engineered for conversion — with clear product presentation, guided checkout flows and fast-loading, SEO-friendly markup. We build on the Shopware theme and Shopping Experiences system, so your design stays maintainable and update-safe.

Whether you need a fresh storefront, a redesign during migration, or custom CMS elements for campaigns, we deliver a design that strengthens your brand and measurably supports sales.

// In detail

Technology, performance and SEO

What we actually do under the hood — so you can judge the work, not just the promise.

Technology & architecture

Shopware 6 themes are Twig template inheritance plus SCSS on Bootstrap 5. We extend blocks rather than copying templates, so a Shopware update does not silently overwrite your storefront. Vue islands are added only where interactivity genuinely earns them — configurator, cart, quick order.

Performance

Design decisions are performance decisions. Images in modern formats at the right size with explicit width and height, fonts preloaded with no layout shift, critical CSS inlined, and every script deferred that is not needed for the first interaction. A beautiful theme that scores 40 on mobile is a failed theme.

SEO & discoverability

Semantic headings, crawlable navigation, real links instead of JavaScript handlers, breadcrumbs with structured data and no content hidden behind interactions Google cannot perform. Cumulative Layout Shift is designed out, not fixed afterwards.

// FAQ

Frequently asked questions

Yes. We can port your current look faithfully, or use the migration as the moment to modernise it. Most clients take a middle path: same brand, better structure, considerably faster.

Yes, and we are happy to work with your designer or agency. If you do not have a design, our designer produces wireframes and a visual concept that you approve before any front-end code is written.

Because we extend Twig blocks instead of copying templates, yes — with a compatibility check at each minor release, which a maintenance plan covers.

For a standard catalogue, a store theme with your colours, logo and fonts is genuinely enough, and we will set that up for a fraction of the budget. A custom theme earns its money when the storefront has to do something specific — a configurator, a quick order form, a product page your competitors cannot copy. Buying a theme to look different rarely works; everyone buys the same ones.

That is the point of building on Shopping Experiences. Landing pages, campaigns and category headers become blocks your team drags around without calling us. The limit is honest: layouts we did not anticipate still need a developer, and a page builder with too much freedom will eventually be used to break your own design. We agree where the guard rails sit before we build.

Design and build together, a focused storefront is a matter of weeks rather than months — but the calendar is set by your feedback loop, not by us. Two review rounds with one decision-maker is fast. Five stakeholders discovering opinions in the second round is not. We approve wireframes before a line of front-end code exists, precisely so the debate happens where it is cheap.

Yes, and anyone who tells you otherwise is selling. Regular buyers know where your buttons are, and a relaunch moves them. That is why we keep the checkout and the order path recognisable even when everything around them changes, and why we want your analytics before the design starts. If the current shop converts well, we design around what works instead of replacing it.

Let's talk about your project

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