Technical SEO
Clean URLs, canonicals, sitemaps, robots and crawl efficiency.
// Growth · SEO
Get found by the customers who buy
Technical and on-page SEO for Shopware — clean URLs, structured data, fast pages and the right content structure to rank and sell.
// What you get
Our SEO work for shops
Structured data
Product, offer and breadcrumb schema for rich results in Google.
On-page optimisation
Titles, meta descriptions, headings and internal linking done right.
Performance for SEO
Core Web Vitals and speed improvements that directly affect ranking.
Content structure
Category and landing-page structure that targets real search demand.
International & hreflang
Multi-language SEO with correct hreflang for EN/DE and beyond.
// Why it matters
SEO built into the shop, not bolted on
Good e-commerce SEO is mostly engineering: clean URLs, structured data, fast pages and a sensible content structure. Codewerk Solutions optimises Shopware shops technically and on-page — fixing crawl and indexing issues, adding product and offer schema, improving Core Web Vitals, and structuring categories and landing pages around real search demand in German and English.
Because we're developers, we can actually implement the fixes an SEO audit recommends — not just hand you a report. The goal is simple: more of the right visitors, and more of them buying.
// In detail
Technology, performance and SEO
What we actually do under the hood — so you can judge the work, not just the promise.
Technical SEO
Crawlability first: clean URL templates, canonical tags, an XML sitemap that reflects reality, hreflang for multi-language shops, and pagination that Google can follow. We fix what blocks indexing before writing a single word of content.
Faceted navigation & crawl budget
Left alone, a 5,000-product shop can present Google with 400,000 near-identical filter URLs and burn its entire crawl budget on nothing. We decide explicitly which facets are indexable, block the rest, and monitor what Google actually crawls.
Structured data & B2B intent
Product schema with price, availability and SKU, breadcrumbs and organisation markup — the set that actually changes click-through rate. B2B buyers search for part numbers, norms and problems, so we build landing pages around the questions your sales team answers on the phone every week.
// FAQ
Frequently asked questions
Technical fixes (indexing, redirects, Core Web Vitals) can move within weeks. Content and authority take months. Anyone promising rankings in 30 days is selling you something, and it is not SEO.
We build the technical foundation and the page structure, and we can produce first-draft product and category texts from your structured data. The domain knowledge — why your part fits that machine — has to come from you; that is exactly what makes it rank.
Use ads to find out which keywords convert, then build SEO pages for the winners. In B2B the money is in the long tail — norms, part numbers, applications — not in expensive generic head terms.
No, and nobody honestly can. Rankings depend on competitors who are also working, on your domain's history, and on Google changing its mind. What we can promise is that the technical reasons you are not ranking get removed. Realistically a competitive B2B term takes months, and if a large distributor owns that term, the long tail around it is the better fight.
It can, and the usual cause is a missing redirect map. Every old URL that earned a ranking needs a 301 to its closest equivalent — not all of them to the homepage, which Google treats as a soft 404. Done properly, a relaunch costs a few weeks of wobble while Google re-crawls. Done without the map, you lose rankings you spent years earning.
Usually crawl budget, and usually your own filter URLs are eating it. A few thousand products can generate hundreds of thousands of near-identical facet combinations, and Google spends its visits there instead of on your products. Thin descriptions duplicated from a supplier feed are the other common cause. We check Search Console for what Google actually crawls before guessing.
Not necessarily. In B2B, category and application pages that answer a buying question usually earn more than a blog nobody updates after month three. If your sales team answers the same question by email every week, that is a page worth building. A blog only pays off if someone with real domain knowledge will keep writing it.
Let's talk about your project
Send a short brief — we reply within one business day.