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The new intermediary
For a growing share of purchases, the first answer a buyer sees is generated, not a list of ten blue links. Being on page one of Google matters less if the assistant summarising page one never mentions you.
Feeds and structured data are the entry ticket
A clean, complete product feed with price, availability, GTIN and clear attributes is what makes a catalogue usable by a machine. This is the same unglamorous data hygiene that has always driven marketplace success.
Write the answer, not the keyword
Assistants quote content that answers a question completely. A page that clearly states what a part fits, what it does not fit and when it ships is quotable. A page stuffed with keywords is not.
Measure it, or you are guessing
Track referrals from assistant traffic separately, and periodically ask the assistants the questions your customers ask. If you never appear, you have a data problem, not a marketing problem.
- Clean feeds and structured data are the entry ticket.
- Write pages that fully answer a question.
- Ask the assistants your customers' questions.
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