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Transactional beats promotional
Order confirmations, shipping notices and invoice mails are opened almost every time. Adding one relevant, useful line to those — 'you usually reorder this every 8 weeks' — outperforms an entire newsletter campaign.
The reorder reminder
Look at each customer's purchase interval per article and mail them shortly before it runs out. For consumables this is, in our experience, the single highest-revenue automation a B2B shop can run.
The quote that expires
A quote sitting untouched for ten days is not a lost deal — it is a forgotten one. Two automated reminders and a note to the responsible salesperson recover a meaningful share of them.
Respect the inbox
Every mail you send that is not useful trains your customer to ignore the next one — including the one about their late delivery. Fewer, better, and always with an obvious reason for existing.
- Put the offer inside the mail they already open.
- Reorder reminders are the top B2B automation.
- Every useless mail devalues the next useful one.
We do this for a living — Shopware, Node.js, React, ERP integration and automation for B2B.
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